NEWS RELEASE 
CONTACT: 
Angela Jones, Public Information Officer 
(916) 440-1355, or (916) 919-3090 
www.shra.org 
FOR IMMEDIATE RELEASE 
SACRAMENTO HOUSING AND REDEVELOPMENT AGENCY 
HONORED BY STATEWIDE ASSOCIATION WITH AWARD OF 
EXCELLENCE FOR ITS PHOENIX PARK PROJECT 
February 21, 2007, Sacramento, CA - The Sacramento Housing and Redevelopment Agency has been 
awarded the California Redevelopment Association (CRA) Award of Excellence for its successful 
redevelopment project—Phoenix Park. This project is the winner in the category of Residential 
Redevelopment (rehabilitation) and is one of eight projects honored this year for major contributions to 
California communities. 
Phoenix Park is an exceptional tale of revitalization. Located in south Sacramento, the former Franklin 
Villa had been neglected and was deteriorated to the point that nearly half of the buildings were 
substandard. In 1998, the Sacramento Housing and Redevelopment Agency and the City of Sacramento 
adopted strategies aimed at reversing the social and physical deterioration of Franklin Villa and to 
promote neighborhood stabilization. Privately owned fourplex buildings containing 464 two-bedroom 
units were acquired and rebuilt into 1-, 2-, 3-, and 4-bedroom rental apartments for low-income families 
and seniors. 
A community center, a swimming pool, children play areas, and laundry rooms were also built for 
Phoenix Park residents. In addition, the Center provides office space to community-based organizations 
and social service agencies. 
Phoenix Park is a new community where crime has been reduced by 37%. Families know that their 
children are safe playing outside and residents now have access to much needed resources. 
Representatives of the Sacramento Housing and Redevelopment Agency will receive the CRA AWARD 
OF EXCELLENCE at the 2007 CRA Annual Conference and Expo in Long Beach on February 28. The 
ceremony will be held from 12:00 noon to 2:00 pm in the Regency Ballroom at the Hyatt Regency Hotel. 
CRA represents redevelopment agencies and allied firms throughout the state of California in 
responding to legislative proposals and administrative regulations, providing member services, 
conducting training and professional development events, and providing public information regarding 
redevelopment law and activities. CRA is a statewide, nonprofit corporation comprised of more than 350 
redevelopment agencies and more than 310 private sector firms. 
About the CRA Award of Excellence 
Each year the California Redevelopment Association gives Awards of Excellence to recognize 
redevelopment projects from around the state that have significantly benefited their communities. This is 

the eleventh year CRA has honored the hard work and dedication of the professionals working in the 
redevelopment field. 
Award nominees are evaluated based on their efforts to improve physical conditions in their communities; 
the extent of community participation in and benefit from the project; the economic viability and fiscal 
stability of the project; and unique, effective project design solutions. Each project is further evaluated 
based on criteria specific to the eight award categories: Mixed-Use Development; Residential 
Development (new construction); Residential Development (rehabilitation); Community Revitalization; 
Public Spaces & Linkages; Commercial/Industrial Development; Special Citation; and Education, 
Marketing and Promotion. 
Over 500 individuals will attend the awards ceremony. Veteran entertainer Jack Gallagher will be the 
Master of Ceremonies for this year’s event. CRA President Marcia Rosen of the San Francisco 
Redevelopment Agency will help present the Awards of Excellence. 
The CRA Award of Excellence winners are as follows: 
Redevelopment Agency 
Project 
CRA Category 
Contra Costa County Redevelopment Agency 
North Broadway Neighborhood 
Revitalization Project 
Community Revitalization 
Pinole Redevelopment Agency 
Building a Better Community: 
Cable TV Series 2006 
Education, Marketing & 
Promotion 
San Francisco Redevelopment Agency 
St. Regis Museum Tower/ 
Museum of the African Diaspora 
Mixed-Use Development 
Oakland Redevelopment Agency 
Coliseum Gardens Phase I 
Residential Development 
(new construction) 
Sacramento Housing & Redevelopment Agency 
Phoenix Park 
Residential Development 
(rehabilitation) 
Kitsap County Consolidated Housing Authority 
Norm Dicks Government Center 
Commercial/Industrial 
Development 
Livermore Redevelopment Agency 
First Street Streetscape 
Improvement Project 
Public Spaces & Linkages 
Culver City Redevelopment Agency 
The Kirk Douglas Theatre 
Special Citation 
Descriptions of all the winning redevelopment projects are available upon request from CRA. Contact 
Randi Dixon of CRA at (916) 448-8760 for additional information. 
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