Auburn Boulevard Project Area

Auburn Boulevard Project Area [ Parent ] [ Contacts ] [ Maps ]
The Auburn Boulevard Project Area comprises 118 acres within both the City and County of Sacramento along a two-mile commercial corridor fronting the Business 80 freeway. Because most of the Project Area is within county boundaries, the County acts as lead agency in administering the Project Area. The City portion comprises just four properties. The Redevelopment Area was adopted in October 1992, in response to physical, economic and social deterioration. Since plan adoption, the area has also suffered from property tax reductions and exemptions.	Hampton Inn under construction: One of the latest SHRA-funded projects helping to improve the Auburn Boulevard Project Area.
SHRA funded the addition of a warehouse building for Capital Billiards on Auburn Boulevard.	There are 12 small motels along Auburn Boulevard, left over from the heyday of Business 80 as the main artery from the Bay Area to Lake Tahoe. Taken together, the motels occupy 26 acres, or 22 percent of the Project Area. The poor structural condition of the motels, a result of long-term deferred maintenance, was also a critical concern. SHRA has successfully used multi-agency enforcement to address the health and safety issues involved. In addition, the Agency has funded two full-time sheriff deputies to address crime and coordinate the different enforcement agencies and programs operating in the area. Although not eradicated, crime has now been reduced to a level that facilitates private investment in the Project Area.
The Project Area also contains eight trailer parks with approximately 700 spaces. They are poorly maintained and mostly open to both the Boulevard and freeway visibility. The trailer parks encompass 19 acres, or 16 percent of the Project Area. Freeway accessibility and visibility are important for Auburn Boulevard properties. General and light commercial businesses such as auto centers, car lots, furniture stores, auto service centers, repair shops and warehouses have been attracted to the Boulevard. The Project Area has the following strengths and selling points: Ease of access, number of freeway off-ramps Visibility from the freeway Name recognition as a place to conduct business and to frequent Traffic counts of 180,000 ADT: the number of cars that pass daily and stack up during peak hours with the drivers sitting and looking at the businesses on the Boulevard. The successful existing business on the strip (i.e., Maita Toyota, the Surgical Center, Skip’s Music) Central location, close to downtown Lack of available, affordable freeway sites elsewhere Zoning that allows a wide variety of uses Lower costs of doing business. Affordable sales and lease rates